This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

EXCLUSIVE: UK talent agency Insight Management & Production has brought in veteran literary agent Rachel Mathias to head up the company’s newly launched literary department. Mathias joins after almost ...

Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people ...

In the past couple of years, maxdiff or best/worst scaling suddenly appeared in conferences and in magazines as the new and promising method. It is supposed to be better than classical ranking methods ...

These types of company are harnessing the flywheel effect to achieve higher returns year in, year out, says Yolanda Courtines We believe a company that's a good steward will have a strong management ...