Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

Snapchat is prepping to allow direct response specialists to get access to its API for app install ads next year according to Ad Age. The frontline news from this move is that Snapchat is making a ...

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is edging closer to one of ...

Snapchat's popularity with younger users has helped it eat into an important segment of Facebook's audience. Now Snapchat is stepping up its attack on another major pillar of Facebook's business: ...

When it comes to the use of mobile apps, almost everything on our phones is run by them. Such that the installation of one becomes somewhat second nature to us. But in as much as there is a ...