From tattoos to iPhone commercials, AT&T's campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.

Philly sports fans have suffered enough. They have witnessed costly losses and infamous trades, watched players suffer major ...

Coming off another disappointing loss where his team had every opportunity to come away with a victory, coach Hugh Freeze said the Auburn Tigers (3-3) have responded well this week in practice as they ...

The best moments in sports are defined by sound. Sometimes it’s the lack of sound, the eerie silence, that tells the story. And sometimes it’s the deafening rumble. The reverberations off the rafters ...