Startups have many expenses. As an emerging company develops products and implements business systems, setting aside enough money to promote a new brand and its offerings may prove difficult.

Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses. Google Ads costs surged across nearly every industry in 2025, ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...