GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new service, called Nielsen Cross-Platform ...

The online ad world (among others) thrives on metrics to gauge how well its campaigns are working, but what happens when the company providing that data is cooking its own books? The industry is ...

We are living in a simulation just like Elon Musk thinks we are, and once Neo breaks us out of our minds we'll be truly free, right? Well, everything is fake according to Reddit's former CEO, and that ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "KPI Metrics for the Internet, IT, and Service Management - 2017" report to their offering. Compliant with ITIL, ISO ...

Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days. Next, these mobile executives will break out boilerplate Internet metrics ...

” If Comscore couldn’t be trusted to report its own finances properly, how do advertisers know the data they got was on the level? The same goes for market share estimates and other studies. It’s ...