About 20 years ago, a neuroscientist named David Eagleman strapped a bunch of students into harnesses, hoisted them to the top of an imposing metal tower, and then, without warning, dropped them 150 ...
Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
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