KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

As the effects of the Great Recession linger, travel managers are under the budgeting gun to ensure their program is bringing value to their organization. With the complexity of today’s typical travel ...

Kimberly DeCarrera appreciates measuring KPIs (key performance indicators) as much as any business leader. But she has also encountered situations over the years when dashboards obscured reality.

On-chain KPI bonds allow Web3 startups to raise capital based on verifiable blockchain performance. Learn how KPI-based ...