Kohl's Corp. is starting Black Friday with deals weeks before Thanksgiving weekend, kicking off the biggest shopping season of the year.

Retailers are hitting Cyber Monday 2025 with deals and a surge of AI-powered shopping tools — all aimed at keeping budget-stretched consumers clicking throughout Black Friday weekend. Why it matters: This year,

Kohl’s Corp. significantly raised its outlook for the year after reporting third-quarter earnings topped expectations. Same-store sales slipped 2.7 percent following declines of 4.2 percent in the second quarter and 3.9 percent in the first quarter. Net sales decreased 2.8 percent to $3.4 billion, the analysts’ consensus estimate was $3.37 billion

Kohl's has named its fourth CEO in as many years, attempting to staunch an extended sales slide. The company named Michael Bender as its permanent CEO Monday, nearly seven months after he took over on an interim basis.

This followed an estimates-beating third quarter, reported Tuesday.

Black Friday isn't the one-day retail bonanza it used to be. Stores are opening late, foot traffic is flat, and discounts aren't as deep.