‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just ...

Apple recently complained to Microsoft about its “Laptop Hunter” ad series where pseudo-everyday consumers go on a shopping quest to buy computers on a limited budget. So what changed in the ad ...

There’s nothing quite like the ego boost of looking at an old computer ad. Without doing absolutely anything remarkable, you get to laugh at the accomplishments of ...

Kevin Turner, Microsoft's Chief Operating Officer, told partners during his Worldwide Partner Conference keynote not only about the upcoming Microsoft Stores this fall to be placed near Apple stores ...

Microsoft's Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That's been the key point in Microsoft's ads, ...

A funny thing happened at Microsoft’s 2009 Worldwide Partner Conference on Wednesday. In a presentation with various company executives, Microsoft Chief Operating Officer Kevin Turner claimed that ...