Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

The program aims to streamline lead management and strengthen connections across Fathom’s divisions, including mortgage and ...

Meta is rolling out five new lead-generation ad tools, AI-powered features, and CRM partnerships aimed at helping marketers better connect with consumers and run more efficient campaigns through the ...

Attracting new customers has always been imperative to any business. Add the current complexities of labor and supply chain challenges, increased competition, and inflation cutting into ever-slimming ...

Despite the thriving B2C and eCommerce market today, many businesses still struggle to build effective marketing strategies, especially when it comes to the new area of B2C lead generation. However, ...

A pipeline's not very useful unless it's constantly got product flowing through it, and the raw material of the customer pipeline is the sales lead. In today's environment, small and mid-sized ...

Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

AI prospecting tools, which find and curate potential clients for financial advisory firms, have sprung up alongside ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. In order to generate quality leads on a consistent basis, you need ...

When you start a business, you want to make sure that it can stay in the black. Earning enough revenue to cover expenses and turn a profit is what every entrepreneur and shareholder wants. Even so, ...