Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to ...

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. Google is discontinuing first click, linear, time decay, and ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

After a rocky end to 2022 and first few months of the year, the Google money-making machine is back in cruise control. Alphabet made $74.6 billion in Q2 2023, up from $69.7 billion in revenue a year ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...