As someone that once counted over one hundred red lipsticks in their possession (yep, that doesn’t even include nudes), it’s safe to say that I’ve tried my fair share of formulas. But nothing quite ...

The term “YouTube star” is thrown around a lot these days, often in the same breath as “influencer.” And “content creator.” But Lisa Eldridge has come by her success on the video platform honestly.

The makeup artist and influential YouTuber Lisa Eldridge may have cracked the code. By Rachel Felder Years ago, Lisa Eldridge, a makeup artist in London best known for working with models and ...

Lately, it feels like celebrities and influencers are launching beauty brands left, right, and centre (with Hailey Bieber's, Rhode and Selena Gomez's, Rare Beauty being just two examples). Yet when ...