Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

PASADENA, Calif.--(BUSINESS WIRE)--Azira, a global consumer insights platform, today announced it has been named the “Best Location Based Marketing Platform” in the 8th annual MarTech Breakthrough ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

DUBLIN--(BUSINESS WIRE)--The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and ...

More effective measurement will make it easier for marketers to leverage location-based advertising via OOH as an important part of their marketing mix. The Fast Company Executive Board is a private, ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Marketing to busy professionals on the go is becoming more lucrative thanks to advances in technology. One organisation leveraging such opportunities is Hiscox – an international specialist insurer.

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer ...

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as ...