In 2023, TikTok pivoted to longer-form videos, with mixed success. Connective3’s Silje Tunes Huse argues that in 2024, longer videos will finally see growth on the app. ‘TikTok brain’, the phenomenon ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...

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