Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply harvesting personal data.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

If one cares most about extracting outsized value, AAdvantage is likely the best way to capture this upside. If you are a ...

A report by Arrivia found that only 42% of people used their awards to lower the cost of a trip. Customers pay for these "free" perks with fees and inflated travel prices. Travel companies removed ...