Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy survey.

Here are 10 of the most common questions our answer engine Ask Skift 2.0 fielded in 2025, and a brief summary of the answers ...

Choice Privileges underwent a complete overhaul for 2026. The hotel group says the new program is designed so members can earn rewards, reach elite status more quickly, and access benefits designed to ...

Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges accounts for 33% of that increase.

Hotels get people to book travel through their loyalty programs by offering free breakfast, complimentary Wi-Fi service and even free stays. But are any of these programs really worth signing up for?

WHY IT RATES: The Fives Hotels & Residences has introduced the ASSET loyalty program to reward travel agents with cash bonuses and perks for booking directly or through preferred operators, enhancing ...

Global Hotel Alliance is betting that simplicity, not scale, will win the next phase of hotel loyalty. With a transparent rewards currency and a sharp focus on leisure travelers, it’s carving out a ...

Similar to offerings for leisure travel guests, hotel loyalty programs allow event planners to earn points or miles on meeting and event bookings, which can be redeemed for perks like free nights, ...

Oasis Hotels & Resorts’ comprehensive ORewards loyalty program offers travel advisors a compelling selling point for repeat bookings. The three-tier membership structure—Silver, Gold and ...

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HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...