Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

Because most Internet users spend more time sending and receiving e-mail than doing anything else online, sending e-mail newsletters is one way to keep visitors coming back to your Web site. But ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...

Learn how to convert Thunderbird MBOX files to PDF, PST, and other formats. Essential guide for email migration and archiving solutions.

I was looking for ways to create dimensional mail on a budget, and I found three samples that share a similar fold over and glue pop-up technique that I think you’ll find very interesting. These ...

Microsoft Office Outlook formats outgoing email in HTML mode, which allows you to include active, clickable links in mail messages. Outlook also offers plain text and rich text as email formatting ...