Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

To paraphrase a famous exchange in Alice in Wonderland, “If you don’t know where you’re going, any road will get you there.” And while wandering aimlessly like that might work for some, in marketing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Looking to sharpen your marketing skills for 2025? The digital world moves fast, and keeping up can feel like a job in itself ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...