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Google’s new European AdWords policy, effective from yesterday, implements two clear principles that emerged from recent Court of Justice case law, a lawyer for the company said today Speaking at the ...

BOSTON--Salesforce.com has acquired a tiny company that created an add-on to its hosted services for purchasing and managing Google-driven Web advertising campaigns. The acquisition brings the ...

Google added a Target CPA bidding option in AdWords to accommodate marketers who think in terms of "a target" or "average CPA" when it comes to managing online advertising. With Target CPA Bidding, ...

Opinions expressed by Entrepreneur contributors are their own. Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords ...

Tomorrow, April 27, 2022, Google will officially sunset the old Google AdWords API. Google has given us a year lead time with this notice, and the day is coming tomorrow where the AdWords API will ...