According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

See how Constant Contact's award-winning live support, list-growth tools, and customizable templates can help you reach your marketing goals. Buy today and save 40% off 3 months. ‘Hit them in the ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

When I visited Next08 in Hamburg earlier this year, I went to see Nate Elliot from JupiterResearch talking about social media marketing. He wasn’t too optimistic. There are two major problems in this ...

Brands looking for innovative examples of mobile marketing will be unsurprised to learn that Japan – long seen as a unique and pioneering communications market – has witnessed numerous attempts to ...

Email marketing is key to your business’s success, and designing an effective HTML newsletter to promote your business is one such method. Before putting pen to paper, consider going through your own ...