Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

10 best email marketing campaign examples Now that you know a bit about email marketing, here are some stellar email marketing examples from companies producing successful, strategic campaigns. These ...

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

Using emotions for marketing comes with its share of risks. There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it ...