This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

When I visited Next08 in Hamburg earlier this year, I went to see Nate Elliot from JupiterResearch talking about social media marketing. He wasn’t too optimistic. There are two major problems in this ...

Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

We are bombarded with ads on a daily basis and consumers are growing more and more immune to large budget advertising. Marketers that focus on creativity and buzz can generate effective results with ...