There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...
Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...
Most chief marketing officers only get half their job right. That's the opinion – and research finding – of Thomas Barta, who learned the marketing trade working for Kimberly-Clark before moving into ...
The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that ...
The term "Smarketing" emerged at the turn of this century to describe sales and marketing groups that are fully aligned and integrated. Even though this is needed more than ever in 2017, Smarketing ...
Santa Clara, CA In an era when brands are scrutinized not only for their products but for their values, leadership and societal impact, marketing alone can no longer carry the burden of brand ...
AMES, Iowa – Company executives take note – marketing matters. Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new ...
Every day, I see brilliant, strategic, deeply experienced marketers posting about being unemployed. These aren't junior team members or coordinators. They're heads of marketing, vice presidents and ...
The former Yahoo VP and marketing icon from the dot-com era talks about AI, risk and how CFOs can lead with confidence and ...
BEAVERTON, OR--(Marketwired - Aug 28, 2013) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that four of its customers have joined them ...
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