Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the ...

There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...

How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief ...

Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

AMES, Iowa – Company executives take note – marketing matters. Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new ...

The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Liz Carter Change is in ...

How do you set your company apart from other brands? How do you sell people a product they’re not used to? And how is all that possible without a marketing department? John Schoolcraft, Chief Creative ...

Whitney Cornuke is the SVP of Marketing at TalentLaunch. She has 15 years of experience in marketing, brand, and retail strategy. At a recent staffing industry conference, I found myself in a room ...

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department. Now that remote work is the norm, talent pools are bigger than ever, and ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...

Following the news of Marc Weinstock‘s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...