In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Finding the right balance between online and offline marketing campaigns can be challenging, but the effort is undoubtedly worthwhile. Integrating online and offline strategies uses insights to build ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

The start of the year is the perfect time to take stock of your marketing strategy. What’s working, what isn’t, and what’s new? As the founder and CEO of a $100+ million marketing technology firm, I ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Learn about Affiliate Marketing Strategies for Beginners to Create a Passive Income Online. Affiliate marketing is an excellent way to earn money from your website content. If you happen to have a ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

URL shorteners spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic. Here are four top URL shorteners that can help ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...