Kimberly-Clark's disciplined brand reinvestment is driving sustained volume-plus-mix growth, share gains, and margin ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

Bisnow is hosting its Property Marketing in CRE event on Feb. 11, where panelists will take the stage to discuss all things marketing in real estate.

NEW YORK – Influencer marketing is here to stay. At least, that’s what brands have signaled through pledges to invest more in creator-driven content and the appointment of specialized agencies of ...

Aventi Group’s Tailored Solutions for Tech Companies San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading name in the realm of product marketing, is making notable ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.

As an industry analyst, client companies are always looking for my input and critique of their marketing strategies and comparing it to others. They want to make sure they are on target and avoid ...