With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

As we look ahead to 2023, the marketing landscape is sure to be shaped by a number of major trends and developments. From the ongoing economic downturn to shifting consumer preferences and privacy ...

Embarking on your journey as a marketing major in your first semester can be exciting and overwhelming. The world of marketing is dynamic and ever-evolving, and your initial steps can set the tone for ...

Check out the major key differences between MBA Marketing and MBA Finance. Compare career options, skills, and job roles to ...

Adobe is set to lock a deal with Search Engine Optimization leading digital marketing platform SEMRUSH for $1.9 billion.The ...

The longtime marketing chief of CVS Health’s benefits management unit, CVS Caremark, will depart at the end of this month. In a LinkedIn post, Tammy Lewis said she was stepping away from the role she ...

For the first time, the Jerome D. Williams 2022 Marketing Summit was a hybrid event with two in-person locations and online presenters and participants. Seventy-five people registered to attend the ...

From doing deals with women’s basketball stars to creating cowboy boots from signature casual-dining booths, restaurant brands undertook a number of innovative marketing approaches in July. Lip balm ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...