Really? Marketing has no definition and no rules. That’s from a post I recently read on AdAge — I’m not providing a link because it would embarrass both the author and AdAge because it was so ignorant ...

Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best ...

The Internet has added new terms to the marketing dictionary: SEO (search engine optimization), CTR (click-through rate), conversion rate, hits, advertising banners, e-newsletters, etc. These are only ...