On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Gartner unveiled a pretty alarming statistic about marketing technology (martech) in its Gartner Marketing Technology Survey 2019: Marketers only use 58% of their marketing stack’s full capabilities ...

Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel ...

10 Project Management Software for Marketing to Simplify Workflow in 2025 Your email has been sent See how top marketing project management software like monday, ClickUp, and Notion help marketing ...

In the early, primitive days of marketing professional services, there weren’t enough people doing marketing for law, accounting and consulting firms to think much about marketing department ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

Although tremendous new opportunities exist for marketers today, the marketer's world is simply chaotic. It's a minor miracle that anyone is able to keep brand messages consistent, timely, and ...

Private businesses come in all shapes and sizes. Still, none are either too big or too small to avoid the economic impacts of the ongoing public health emergency caused by the spread of the COVID-19 ...

Please provide your email address to receive an email when new articles are posted on . Ours can be a fiercely competitive and demanding field, and the pressure does not show any signs of relenting ...