As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

CMOs today are under immense pressure to prove marketing's value to the board – yet, according to The Drum research, linking marketing directly to business growth has been a top challenge for them ...

"You can't manage what you don't measure" is a saying that will never go out of style. It's timeless. In 100 years, it will still be applicable and relevant. Measurement forces us to be clear and ...

If we were 1922, and own a business, most of the time spent at work would be trying to develop a perfect product. If that product made customers talk about it with their friends and family, that's the ...

Opinions expressed by Entrepreneur contributors are their own. For years, I put my faith in metrics that looked good on paper but didn’t drive real business growth. I learned the hard way that vanity ...

Video marketing helps marketers connect with audiences and realize their business goals. With mobile phones more in use than ever before, video is a major content format for smaller screens. To ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...