Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

The marketing plan is much more than an advertising plan. This plan identifies your customers, explains their needs and ascertains the product's benefits. The marketing plan also explains the details ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach ...

Opinions expressed by Entrepreneur contributors are their own. Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. When you hear the term "queen's gambit," what do you think ...