In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Volker Wiewer, VP international, marketing applications for Teradata, outlines how individualised customer insight can transform a travel company’s ability to create campaigns in record time. The ...

LYNNWOOD, WA / ACCESSWIRE / March 14, 2023 / Pacific Coastal Solutions™ has started off the year with a big goal in mind…Changing the ecommerce space for individuals over established conglomerate ...

Marketing content — indispensable to the marketing process — is one area that shows promise for AI-powered tools. If you go by the marketing materials of most martech companies, AI powered tools are ...

As an independent media agency owner, I’ve observed first-hand how the traditional RFP (Request for Proposal) and tender processes can often miss the mark, particularly when they are driven primarily ...

Business-to-business (B2B) selling is undergoing a radical change. Not only are there more products to choose from, but I've also found that prospects themselves are spending more time in the sales ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...