Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...

As an independent media agency owner, I’ve observed first-hand how the traditional RFP (Request for Proposal) and tender processes can often miss the mark, particularly when they are driven primarily ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Volker Wiewer, VP international, marketing applications for Teradata, outlines how individualised customer insight can transform a travel company’s ability to create campaigns in record time. The ...

For over sixteen years, Abstrakt Marketing Group has helped B2B enterprises experience growth by using omni-channel lead ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...

We were unable to process your request. Please try again later. If you continue to have this issue please contact [email protected]. Is this a trick question? Maybe it’s a bit of both.