We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the ...