Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Opinions expressed by Entrepreneur contributors are their own. Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

Opinions expressed by Entrepreneur contributors are their own. Most people don’t even know that Red Bull is based in Austria. The energy drink company does such an outstanding job of marketing across ...

I've had the opportunity to deliver, coach and witness numerous international presentations. This experience all points to one lesson—in addition to the careful preparation required for any ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

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Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...