As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

If you are interested in growing an engaged audience for your business or gaining loyal customers for your product, it might be time to learn social media marketing. Social media used to be one option ...

Email marketing involves sending targeted messages to a group of people. The objective is to build relationships, promote products, and provide helpful information. Entrepreneurs can utilize these ...

Marketing strategy is essentially your plan of attack to achieve your company's marketing goals. Your objectives, strategies and specific tactics are normally planned in your company's marketing plan, ...

YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and how effective is ...

Marketing is the process of continuously and profitably satisfying target customers’ needs, wants and expectations superior to competition. Note the six key elements in the marketing definition: The ...