Mattel has announced plans to develop indoor water parks that will feature attractions themed to its brands like Barbie and ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

Toy and entertainment company Mattel has announced it’s picked Orlando to be among the first locations for a wave of new, ...

Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. The “Barbie” movie, from director Greta Gerwig ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook “We didn’t make this movie to sell more toys,” Kreiz revealed. “It was about creating quality ...

Upcoming movies will be based on Barney, Uno, and Magic 8 Ball. Here are 17 live-action movies that have been announced and are in development. "Barbie" is the first movie to come out of Mattel's film ...

Mattel CEO Ynon Kreiz participated in the gala opening of the Globes Israel Business Conference 2025 and spoke about the ...

Barbie's record-breaking success at the box office marks the first of what is expected to be many toy-turned-movie opportunities from Mattel, as the toy maker launches its own cinematic universe.

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with 15 announced movies and reportedly 45 more films waiting in the wings.