Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Mattel is making a splash… quite literally. On November 18th, 2025, the global toy company revealed plans for a new series of ...

Toy and entertainment company Mattel has announced it’s picked Orlando to be among the first locations for a wave of new, ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mattel and Mojang are releasing a new line of toys in the Minecraft ...

Toys are meant to be played with. I still have Barbie dolls from when I was a kid that I cherish, and my mom kept some of my siblings’ toys that my kids now get to play with when they visit. However, ...

Mattel is looking at potentially upping toy prices as part of its efforts to mitigate President Donald Trump’s tariffs on imports from China, Mexico and Canada. Over the past weekend, the president ...

Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. The “Barbie” movie, from director Greta Gerwig ...

Mattel may take a dim view of Trainwiz's work, but the modder has been positively acknowledged by Bethesda before. And ...

Mattel's revenue has declined over the last decade, as the demand for toys softens as technology is embraced. There are multiple avenues for improving growth, although it remains materially uncertain ...