In late September 2025, the coffee brand Maxwell House renamed itself "Maxwell Apartment." Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time ...

Maxwell House is moving on from, well, Maxwell House. The coffee brand, owned by Kraft Heinz, announced last week that it was rebranding to Maxwell Apartment, to reflect living standards nowadays. “In ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Well, with ...

Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to ...

Iconic coffee brand Maxwell House will temporarily change its name as part of a new promotional campaign aimed at helping consumers save money, the brand's owner Kraft Heinz announced this week.

"Good to the last drop. And long after" reflects a commitment to a more sustainable future and to the next generation of coffee drinkers. Serving as a stamp of the brand's commitment to sustainability ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Maxwell House is running a tongue-in-cheek campaign ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...