The cultural icon brings her voice, vision, and bold energy to a new era of beauty—ushering in a powerful remix of Maybelline's most legendary sound. NEW YORK, Sept. 24, 2025 /PRNewswire/ -- ...

How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline "Maybe It's Maybelline" to use globally in 2024 when strangers have so much influence over feelings ...

Cosmetics brand Maybelline New York has announced the return of “Maybe It’s Maybelline” campaign with a modern spin on the unforgettable jingle. The latest brand campaign features Maybelline New ...

The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist. Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a campaign starring ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...

The most powerful sound in the makeup industry returns in a bold, new way. "`Maybe It's Maybelline' is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand ...