As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

There is a beauty trend involving drugstore makeup brands and their celebrity spokespeople. Gigi Hadid has been a Maybelline model years, appearing in the brand's advertising and signage. Now, a Gigi ...

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Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

Yadim is one of the most influential makeup artists at New York Fashion Week. Photo: Courtesy of Maybelline New York Recently, Yadim has become a Fashion Week staple, creating makeup looks for DKNY, ...

I'm a super sentimental person. Chatting about the days when Ashlee Simpson's Autobiography album played on repeat the summer before my first year of high school and recreating outfits from my teen ...

Get ready to buy your Jetsetter palette before it sells out! Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Gigi Hadid‘s Maybelline makeup palette is finally here! Last week, the ...

To complement Shantall's incredible tailored suit, her model rocked winged eyeliner, bold brows, a natural lip, and shimmering highlighter. Perhaps most important was a tried-and-true product that can ...

In the realm of makeup, where beauty meets innovation, Maybelline stands as the ultimate muse, bold, fearless, and effortlessly chic. From the fashion runways to our makeup bags, Maybelline redefines ...

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Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad. The instagram post received nearly 5,000 ...