Digital Music News on MSN

Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
Reuters

Roblox set to launch paid videogames on its virtual platform

Sept 6 (Reuters) - Roblox (RBLX.N), opens new tab will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on ...
Music Business Worldwide

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
exchangewire.com

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...
CNN

What is Roblox? Here’s everything you need to know

While it first launched back in 2006, Roblox has evolved over the recent years into one of the most popular virtual playgrounds on the planet. At its core, Roblox is a gaming platform that allows you ...