Lowe’s has expanded its assortment of premium appliances through a new exclusive home center partnership with Miele, the largest family-owned German premium appliance manufacturer. Lowe’s will offer ...

In an exclusive interview with Appliance Retailer, Miele ANZ managing director, Yves Dalcourt, has shared his reflections on ...

The Miele W1 washing machine with the Miele exclusive TwinDos is the first automatic two-phase precision detergent dispensing system. This feature operates in two stages with the UltraPhase1 removing ...

This case study describes how premium household appliances manufacturer Miele pushed its image in Italy beyond the communication pillars of price and performance, with a campaign based on a story ...