The minimalist yet luxe beauty routine that helped Taylor Swift survive three hours of sweat and tears at The Eras Tour.

PETERSBURG, FL / ACCESS Newswire / November 13, 2025 / As consumers grow weary of 10-step routines and harsh actives that damage the skin barrier, IKI Skincare introduces the Skin Minimalism ...

With so many hair care products, styling tools and advanced shampoo formulas on the market today, it can be hard to know which ones to choose. Fortunately, with minimalist hair care, you don’t need a ...

In our 'Shop My Routine' column, we explore the beauty routines of CEOs, tastemakers and influencers. This week we spoke with ...

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The world of skincare is crowded. With everything from serums with hard-to-pronounce ingredients to ten-step nighttime routines, it’s easy to feel overwhelmed, and even easier to overconsume. But, the ...

PROVIDENCE, R.I., May 14, 2025 /PRNewswire/ --GRAES, a new skincare brand rooted in science and simplicity, proudly announces the launch of its debut product: Night C.A.P., a multitasking night cream ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

Let’s be honest—your hair and you have been through some things. Humidity battles. Perm regrets. That one time you tried bangs at 45 and immediately questioned all your life choices. And now? Now your ...