Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty.

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

YuMe, Inc. (NYSE: YUME), a leader in brand video advertising software and audience data, today announced the availability of an immersive mobile vertical video ad format for brands and advertisers.

Mobile gaming advertisers spent much of 2025 in acceleration mode, fuelled by rising installs, surging creative volumes and a rapid shift toward interactive and AI-generated ad formats. According to ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

But that conversation interests me much less than what is missing from the dialogue, namely how advertisers will use the impetus of mobile ad blocking to make ads that are more interesting, better ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...