ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing ad category on the Millennial ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile ...

Mobile ad network BuzzCity says the increasing prevalence of smartphones in major markets is helping expand its platform, with the company touting "tremendous growth" in Q1 2012. The firm claims ...

Mobile ad network madvertise might have tripled its turnover in the first half of 2011, but the company is still seeking investment, closing a $10 million funding round to cement its European ...

Science Inc.’s acquisition of mobile ad network PlayHaven is yet another sign of its recent push to develop engaging mobile content. The Santa Monica technology studio bought bookmarking app Delicious ...

Gofresh, the technology company behind US and Europeís leading off-deck mobile community ìitsmy.comî, presents the world leading mobile social ad-network in New York at the Ad-Tech, November 5th ñ 6th ...

According to Steve Jobs (as relayed by MediaPost), a mere four days after putting the iPad in eager customers hands, Apple’s going to launch the “next big thing,” a new “revolutionary” service to take ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...