SAN FRANCISCO, CA--(Marketwired - Oct 15, 2014) - As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software (NYSE ...

Dublin, July 12, 2024 (GLOBE NEWSWIRE) -- The "Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share" report has been added to ResearchAndMarkets.com's offering. US mobile ad ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

You're getting drowsy behind the wheel. Your phone detects your drooping eyelids and sounds an alarm. Jolted awake, you pull over and see your phone is guiding you to the nearest place to get a ...

Mobile advertising advocates believe the highly targeted ad platform trumps all other forms of marketing: What else, they argue, can provide real time, interactive customer service to consumers who ...

Mobile in-app advertising agency Apex Mobile Media is increasing its gaming efforts by partnering with Frameplay, utilizing technology that facilitates mobile gaming ad insertion. Over 20 million ...

Advertisers could soon be dumping e-mails as a way of marketing and honing their efforts on cellphones and other wireless devices. In Japan, snack companies, travel agents and credit firms are using ...

Chris Umiastowski is the growth investor for Globe Investor's Strategy Lab. Follow his contributions here and view his model portfolio here. Is there money to be made in advertising on mobile devices?

Adverts for Tesco Mobile have been banned for replacing expletives with food names. The national newspaper ads, Twitter post and outdoor posters used the words “shiitake” and “pistachio” as allusions ...