Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

No one enjoys mobile ads popping up on their smartphone and obscuring their view of the content they want to see. Pop-ups on mobile disrupt the user experience in many ways, which is why Google calls ...

The recent rivalry began when AT&T released an ad accusing T-Mobile of “Un-Truths,” allegedly misusing NAD materials in the process, which led to requests for a takedown of the ad, which AT&T is ...

It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by buyer’s remorse. But T-Mobile is defying the trend. On Monday, T-Mobile Marketing Solutions, its ...

Our coverage of the CTIA continues. This is a Q&A with Jesse Goranson, Senior Vice President of Mobile Media, Nielsen (pictured). Nielsen is a leading source of data for the mobile industry.

YouTube appears to have rolled out a new update. This update comes at the cost of the mobile viewing experience.

Digital Turbine, in partnership with Apptopia, released a study highlighting the opportunities for brands to reach consumers via mobile games. According to the report, games account for 10.6% of time ...

CNN and T-Mobile have entered into a bold advertising deal that has CNN live newsgathering sponsored by the telecom giant, ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...

Krystle Vermes is a Boston-based news reporter for Android Police. She is a graduate of the Suffolk University journalism program, and has more than a decade of experience as a writer and editor in ...