If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

The recent rivalry began when AT&T released an ad accusing T-Mobile of “Un-Truths,” allegedly misusing NAD materials in the process, which led to requests for a takedown of the ad, which AT&T is ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Our coverage of the CTIA continues. This is a Q&A with Jesse Goranson, Senior Vice President of Mobile Media, Nielsen (pictured). Nielsen is a leading source of data for the mobile industry.

ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian ...

YouTube appears to have rolled out a new update. This update comes at the cost of the mobile viewing experience.

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...