MOSCOW, RUSSIA - MAY 11, 2020: A young woman in a face mask takes a picture or video using her mobile phone in Tverskoi Boulevard in central Moscow during the pandemic of the novel coronavirus disease ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today. This year, mobile ad spending in the U.S. will grow ...

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...

LONDON--(BUSINESS WIRE)--The mobile advertising market is expected to grow by USD 111.58 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the impact of the ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

The growing use of smartphones and tablet computers has led to a new market for application software to run on these mobile computing and communication products. Selling text or banner ads imbedded in ...

In advertising, the medium through which potential customers become acquainted with a product is among the key factors in determining the outcome of an ad campaign. Mobile advertising is a growing ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the tactic, according to recent research from AppsFlyer and Forrester. The report ...

The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and ...